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Seagrape Apothecary | Brand Design


Since 2015, I’ve partnered closely with Rue, the owner of Seagrape Apothecary, to shape a distinctive, cohesive visual identity that mirrors the shop’s spirit: mystical, sensual, and rooted in small-batch luxury.

Over the years, my work has touched every corner of the brand - from packaging and label design for over 110 products, to illustrated marketing collateral, social media templates, merchandise design, and even hand-painted store signage and storefront artwork. Each piece is infused with hand-drawn imagery and thoughtful details designed to resonate with Seagrape’s community of witchy creatives, seekers, and self-care lovers.

Seagrape Apothecary is a Portland-based boutique offering metaphysical supplies, tarot decks, perfumes, cosmetics, and community events. Through our ongoing collaboration, we’ve built a visual language that celebrates their values while standing out in a crowded indie retail space.

You can visit Seagrape’s magical shop in person at 2823 NE Sandy Blvd, Portland, OR, or explore their full collection online ↩︎

work with emily

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